Designer: Isabell Yalda Hellysaz

Isabell Yalda Hellysaz

Isabell Yalda Hellysaz half swedish half persian designer who is a recently graduated fashion designer from the London College of Fashion.  She showcased her first collection for F/W 2012, at the London College of Fashion Press Runway Show in June 2012. She mix different texture and structure together and masculine tailoring lines merge with the women's attire. Fall/Winter 2012 minimal collection inspired by a range of German Second World War uniforms.

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 "As a future fashion designer, global issues are very important to me and this is reflected in my work. Fashion has always played an important role in war and is constantly used in propaganda and advertisements. In today’s society we are under a constant and intense media bombardment about what is “accepted” and capitalism has turned fashion into a tool for mass production and fast consumption. Researching indebt into this subject my collection ”Antidote” starting point was inspired by a range of German Second World War uniforms where masculine shapes inspired the designs of the collection. Through out my research I also was inspired by Space Age images which led me to experiment and develop some of my own futuristic feel to fabrics using special machinery such as Tanaka."

Designer Isabell Yalda Hellysaz